The travel industry is seeing cutting-edge technologies reshaping how we think about loyalty, distribution, and revenue. At JetBlue Ventures, we’re focusing on innovations that personalize and diversify commerce, simplify payments, and improve revenue opportunities to help shape a more efficient, customer-centric, and profitable future for the travel industry.
We’re seeing enhanced customer experiences, increased operational efficiency for airlines and travel companies, and the emergence of new revenue streams and business models. But what does this look like in practice? Let’s explore some of the groundbreaking companies in our portfolio that are driving this change.
Personalizing and Diversifying Commerce
Personalizing and diversifying commerce is at the heart of this transformation. Take the company Miles, for instance. This universal rewards platform is revolutionizing how we think about loyalty programs. Instead of being tied to a single airline or hotel chain, Miles allows users to earn rewards for all types of transportation. Whether you’re flying, driving, or even walking, you’re accumulating miles that can be redeemed for personalized rewards. This not only encourages more sustainable travel choices but also provides a more holistic view of a customer’s travel habits, allowing for more tailored offerings.
Volantio, another innovative player, is tackling the age-old problem of capacity management in the airline industry. Their dynamic platform seamlessly moves select customers from popular flights to alternate off-peak choices post-booking, with compensation. This fully automated self-service process allows airlines to secure more prime capacity and improve guest satisfaction while significantly boosting their bottom line. It’s a win-win solution that improves airline efficiency as well as customer satisfaction.
Simplifying Payments and Expanding Revenue Opportunities
When it comes to simplifying payments and expanding revenue opportunities, we’re excited about solutions like our portfolio company 3Victors. In a world where millions of travel searches generate billions of price points daily, 3Victors leverages AI to help travel companies stay competitive. By filtering out noise and delivering complete data in near real-time, 3Victors is enabling better decision-making in an increasingly complex market.
FLYR is another company pushing the boundaries of what’s possible in revenue management. FLYR’s AI-powered solutions for airlines and hospitality businesses go beyond traditional approaches, offering dynamic pricing and optimization. By identifying opportunities in flight revenue management, FLYR is helping travel companies maximize their profitability in ways that weren’t possible before.
Looking to the future of finance in travel, Kresus is an innovative platform bridging the gap between traditional and decentralized finance. With a secure digital wallet for crypto assets and access to yield opportunities and DeFi strategies, Kresus is paving the way for new financial models in the travel industry. As cryptocurrencies and blockchain technology continue to gain traction, solutions like Kresus will be crucial in advancing revenue opportunities.
At JetBlue Ventures, we’re committed to driving innovation in the travel industry. These technologies — and others like them — are not just incremental improvements, but transformative solutions that will reshape the future of travel commerce. They represent a shift towards more personalized, efficient, and flexible travel experiences, supported by sophisticated backend systems that optimize traveler experience and revenue. Together, we can shape the next stage of travel commerce and create a future where travel is more rewarding, efficient, and accessible for everyone.
If you’d like to stay up to date on the latest JetBlue Ventures’ happenings, subscribe to our newsletter or follow us on Twitter and LinkedIn.
